Agenda - Day 1
Wednesday, 23rd April

KEYNOTE: Evolutions in handset industrial design: yesterday, today and tomorrow

• Insight into the design process
• Where styling in the handset industry has come from and where it needs to go

FRANK NUOVO, Director, DESIGN STUDIO NUOVO

KEYNOTE: Taking Brands into the fashion phone market

• The opportunity: creating value through differentiation
• The challenge: is the mobile phone industry business model compatible with brand licensing?

VITTORIO DI MAURO, Director - Brand Design Lab, ALCATEL MOBILE PHONES

KEYNOTE: The business of fashion

• Introduction to the fashion market landscape
• Segmentation and potential market opportunities

IMRAN AMED, Professional Advisor to the fashion industry & Editor-in-Chief, THE BUSINESS OF FASHION

Fear, sex and fashion

• The role of trends in a saturated market
• How do trends reflect our emotive needs and how can they be applied to products

STINE BRAHM LAURITSEN, Director, FUTURESSENCE

Coffee break and exhbition visit

Building a 'fashionable' operator brand

• Insight into O2's brand strategy
• The O2 Cocoon story

MARKUS HOHL, Design Manager, O2

Producing stories for brands and telling them through design

• Embodying a brand through a mobile phone design
• Case study of O2's Cocoon handset

JONAS BYLUND, Partner, SYNTES STUDIO

From Armani to Vittorio & Lucchino: Co-branding opportunities for OEMs

• Evaluating fashion handset partnerships
• The value of co-branding

ADAM ROBERTS, Research Manager, SAMSUNG

Lipstick on a pig

• The operator's role in handset design and styling
• Marrying style with a rich user experience

CLIVE GRINYER, Head of Design, ORANGE

Lunch

Chairman: MAREK PAWLOWSKI, Founder, PMN

One hit wonder or sustainable brand?

• The different aspects of user experience
• The important role of user interface design in mobile

ERICA JOSEFSSON, Head of Design, TAT

PANEL: What are the OEM and operator opportunities in the fashion phone market

Operators and OEMs debate the emergence of handset fashion and whether this will become an intrinsic part of the larger handset market. Do aesthetics diminish the need for subsidy and can fashion phones help drive ARPU?

CLIVE GRINYER, Head of Design, ORANGE
ERICA JOSEFSSON, Head of Design, TAT
MARKUS HOHL, Design Manager, O2
ADAM ROBERTS, Research Manager, SAMSUNG
Invitation issued to OISIN O'MUIRCHEARTAIGH, LG

Coffee break and exhibition visit

'Design is a funny word...'

• Fashion and technology - a designers point of view
• The motivation for designers to marry fashion and technology in the handset industry

David Ahmed, ROYAL COLLEGE OF ARTS

Managing expectations - concept to market

• A pragmatic approach to realising product design
• Maintaining design integrity through knowing what can be done

IAN MURISON, Director, CURVENTA

Drinks reception and interactive exhibitions