Agenda - Day 2
Thursday, 24rd April

Registration and welcome refreshments

KEYNOTE: Translating experience in the watch and luxury market onto the mobile phone

• Introduction to Tag Heuer and the luxury watch industry
• Tag Heuer's entrance into the handset market

STEPHANE LINDER, VP Marketing and Product design, TAG HEUER

The CDMs role in facilitating fashion

• The emergence of Customised Design Manufacturers
• Simplifying the route to market for brands

GREG BONNIOT, VP Marketing, MODELABS

Visualising a brand in graphic user interface and industrial design

• How brand themes and idioms can be leveraged onto a mobile phone using innovative industrial graphic and interaction design
• Presentation of brand case studies

SOFIA SVANTESON, CEO, OCEAN OBSERVATIONS
BJORN ERIKSSON, Creative Director, OCEAN OBSERVATIONS

Lifestyle, fashion, sport and consumer electronics brands: a new path into the mobile world

• The challenge of feeding consumers with new, stylish form factors
• Delivering the freedom to constantly switch handset form, function & design

AMIR MAOR, Director Consumer Marketing, modu

Coffee break and exhibition visit

KEYNOTE: Taking an automotive brand mobile

• Why did SAGEM and Porsche Design partner to produce a mobile phone?
• What was SAGEM's role and Porsche Design's role?
• SAGEM's technical background: fingerprint technology, aluminium milling etc.

JEAN LUC GUERIT, VP Brand Business Unit Director, SAGEM/PORCHE DESIGN

ROUND TABLE: The opportunities and challenges in extending brands onto mobile handsets

Brands and visionaries debate the emergence of handset fashion and discuss the market opportunities for non-technology companies.

STEPHANE LINDAR, Product Director, TAG HAUER
CHRISTOPHER DI PIETRO, Marketing Director, VIVIENNE WESTWOOD
GREG BONNIOT, VP Marketing, MODELABS
JEAN LUC GUERIT, VP Brand Business Unit Director, SAGEM/PORCHE DESIGN
AMIR MAOR, Director Consumer Marketing, modu

Making handset strategies work

• Understanding the nuances of the handset market
• The complex value-chain
• Winning strategies for success

MICHAEL DAVIES, Chairman, ENDEAVOUR PARTNERS

Lunch

Sex, God & Luxury

• Understanding the drivers of luxury consumption
• Where are the opportunities for producers in the luxury sector?

NICHOLAS RHODES, Director of Studies, CENTRAL SAINT MARTINS COLLEGE OF ART & DESIGN

Super-luxury mobile phones

• Understanding the luxury market
• Handset design
• Value-add services

TAGORE RAMOUTAR, Director Business Development, VERTU

Luxury is Access

• Insight into mega-trends based on valuing cultural and intellectual capital
• Translating these trends into a world of mobility and design influences

ABHI NAHA, VP Global Sales and Marketing, IDEM
JENNI VAANANEN, Desire Design Trend Specialist, IDEM

Enhancing electronics with leather & other materials in the luxury market

• Wrapping materials; leather and fabrics within the handset casing
• Designing and manufacturing accessories with the attraction of natural textures

ATTILA KUTBAY, President, TREXTA

PANEL: The luxury mobile market

What are the opportunities the luxury market offers? Technical challenges of working with precious metals and jewels. Managing the retail experience. Value-add services.

MARC COHEN, Founder & Director, LEDBURY RESEARCH
ATTILA KUTBAY, President, TREXTA
MICHEL MORREN, CEO, GOLDVISH
ABHI NAHA, VP Global Sales and Marketing, IDEM
TAGORE RAMOUTAR, Business Development Director, VERTU
NICHOLAS RHODES, Director of Studies, CENTRAL SAINT MARTINS COLLEGE OF ART & DESIGN

End of conference