Pre-conference Workshop
Tuesday, 22nd April

To provide participants with the tools to

• Identify the emotive impact of lifestyle trends on product development
• Identify the distribution of emotive values within a product
• Think laterally across sectors when identifying relevant lifestyle trends

• The role of emotive trends in a saturated market

• The Futuressence model of the hierarchy of needs
• Explanation of the 5 emotive needs
• Dissecting products from different sectors using the Futuressence model
• Interactive exercise

• Collating trends using the 5-point methodology
• Collating and implementing trends into a product/design direction/concept
• The role of "informed insight" in innovation
• Interactive exercise

Looking at one of the strongest drivers in the mobile phone industry "Uber-Bling" versus "Subversive Sumptuousness" and the emotive need for exclusivity

• Observing thoughtless acts and product development opportunities
• Interactive exercise

The workshop will be led by two veterans of trend forecasting and product design. Stine Brahm Lauritsen from Futuressence London and Nicholas Rhodes, Director of Studies in Product Design at Central Saint Martins College of Art & Design, have assembled an engaging one-day program of presentations, case studies and interactive sessions.

Stine Brahm Lauritsen
Stine worked with fashion industries in Italy & France before turning to high-level trend forecasting. She established Futuressence London in 2005 with the specific intention to provide holistic forecasting services from the articulation of insight through to the delivery of product design. Stine has worked with international brands including Toyota Europe, IKEA, Sony and Quest International.

Nicholas Rhodes
Nick is a Designer and Educator. He is Director of Studies in Product Design at Central Saint Martins College of Art & Design in London and has taught design, engineering, and management elsewhere in the United Kingdom, the United States, China, the Caribbean, and Australia. His design work encompasses strategic product development, product design, branding, and new product development. Nick has worked with clients including IBM, the Moët Hennessy Louis Vuitton (LVMH) Group, Montblanc, and on brands such as Moët & Chandon, Puma and Givenchy.